CASE STUDY - CUBA: WHEN THE REVOLUTION WAS YOUNG


THE BOOK - PREEXISTING


When we received the book, CUBA: When the Revolution was Young, from Tayen Lane Publishing, we were asked to make the cover relevant to CUBA and its upcoming detente with the United States, after a 50 year embargo by the United States.

Needless to say, we were exceptionally pleased to have such an opportunity and given President Obama's move toward detente with CUBA, we considered the book and its redesign a very important part of both history and current events. 

We were forwarded from Tayen Lane Publishing the following book covers, which represented the book's front cover and a back cover layout for a softcover book. We were, however, asked to design a hardcover version as well, which we were very excited to do.

We received the various graphics and the photos from Tayen Lane Publishing via the author, Deena Stryker, who had travelled to revolutionary Cuba. Ms Stryker had taken, while in Cuba, nearly 2,000 photo's of Cuba's revolutionary leaders, the Cuban people, and the various sites, activities, and events, that were happening across the island. It was our full intention to utilize these incredible photos, beautifully, across the softcover and hardcover versions of Ms. Stryker's book.


  CUBA - FRONT COVER

CUBA - FRONT COVER

  CUBA - SOFT COVER

CUBA - SOFT COVER


BOOK COVER DESIGN - NEW


Our first thoughts/inspirations were that the pictures contained within Cuba 1964 needed to interest and or resonate with potential readers or those in close proximity to the book.  Further, the cover had to visually tell a story of a people, Cuba's history, and its leaders emerging from a revolutionary war, with an entirely new and uncharted path laid out before them.

We began experimenting with a number of the photos taken by Ms. Stryker in order to set the mood for the book's cover and the theme of a proud, young revolutionary Cuba and the leaders who had made it so.

Our final composition for the front cover featured two of Cuba's revolutionary leaders Castro and Che Guevara, with a Cuban flag which overlaid this montage of historic photos.

Next would follow both the hardcover version of Cubs 1964, which by that time had been renamed by Tayen Lane Publishing as CUBA: A Diary of the Revolution and from this new title our theme for both the hardcover and the softcover versions was clear and on point. 

The hardcover version, however, allowed us to truly tell the story via a series of pictures on the book's front and back  covers and its leaves.

The response to our hardcover and softcover redesign for CUBA: Diary of a Revolution from Tayen Lane Publishing was and I quote, "You've done an incredible job of beautifully capturing and bringing the theme to the book's cover, And the author's comment, "Incredible."


BOOK INTERIOR DESIGN - NEW


When it came to the interior and the more than 100 photos, job one was to let both the words and the pictures tell the story without either getting in the way of the other. We characterized this as flow.

We achieved this by giving the photos their space with a self-contained byline, that didn't interfere with the text And with the text we allowed space for its flow in a symbiotic movement across each page and above, around, and beside each photo.


CONCLUSIONS


In the end, with everyone very pleased with the design of CUBA: Diary of a Revolution, the book, in both softcover and hardcover formats, went to press. The pictures below speak to the successful re-inivisioning and the production of Ms. Stryker's book.